16 August 2010 – WHAT better way to celebrate 65 years than to go down memory lane and serve up secret family heirloom recipes?! Max’s, the homegrown brand that has recently created public hype with the biggest Chicken-All-You can promotion ever, is back with a hefty plate of new dishes to serve.
“We want to offer our customers something different, yet something very familiar to their taste buds. We came up with two of the original recipes of Nanay Ruby, the restaurant’s first cook who developed the secret recipe for Max’s sarap-to-the-bones chicken. Our present-day food crowd is in for a once-in-a-lifetime treat as they sample exquisite dishes that have been in the Max’s family tradition since 1945,” said Marc San Juan, Max’s Assistant Marketing Manager for Core Products and Innovations.
A definite must-try is Max’sPork Binagoongan, tender pork cubes sautéed in a rich, mildly sweet and salty shrimp paste. This classic Filipino dishis served on a bed of fried eggplant and garnished with tomato wedges, fine julienned green mangoes, sprinkled with chopped spring onions. To complete the gustatory experience is a hefty serving of rice and Max’s chicken, fried to a golden crisp.
Another flavorful dish is Max’sChicken Caldereta, a hearty chicken stew in a thick tomato-based sauce and garnished with potatoes, carrots, red and green bell pepper and green peas.This dish has the right level of spiciness and is a perfect complement to a steaming bowl of Max’s Sinigang na Hipon.
Dine-in customers are in for a big surprise. They can troop to any Max’s Restaurant nationwide from August 16 to September 15 to try out any of these two new dishes. They will be served with a complementary serving of white rice and a Pepsi softdrink – it’s absolutely free, for dine-in only! Max’s Pork Binagoongan and Chicken Caldereta are also available for delivery. Customers just need to dial Max’s delivery hotline 7-9000 or call the nearest Max’s provincial branches to sample Max’s new classic dishes, á la carte.
With the new promo for dine-in customers, everyone can expect another satisfying indulgence from Max, the house-that-fried-chicken-built. No time to waste, queue up and be the first to try out Max’s new Pork Binagoongan and Chicken Caldereta!
“Max’s is more than just a brand. It has evolved to become a household name, a proud tradition that reminds us to this day that Filipino values like generosity and love for family are Max’s most treasured heirloom recipes,” said San Juan.
Enjoy the best promos and the most scrumptious dishes. There’ll be more to come as Max’s celebrates 65 years with the loudest bang! Log on to www.maxschicken.com for more updates. Be our facebook fan by clicking www.facebook.com/maxsrestaurant. Send us a tweet at http://twitter.com/maxsrestaurant.