Max’s has recently unveiled another milestone as it launched its first coffee table book aptly titled, “The House That Fried Chicken Built” by celebrated writers Robert JA Basilio and Sonia Pinto Ner, niece of Max’s founder Maximo Gimenez. Set against the backdrop of some of the most challenging periods in Philippine history, the 196-page narrative recounts the humble beginnings and transition of Max’s Restaurant from a small café in Quezon City to a household name and proud Filipino tradition.

“The House That Fried Chicken Built” will be initially sold at Max’s Restaurant Scout Tuason in Quezon City at PhP2,500. Part of the proceeds will be utilized for Max’s corporate social responsibility programs.