Ninong Ko Si Max!
10 August 2011 – Max’s Restaurant embraces the Filipino kinship tradition with its new campaign. Touted as the ‘next big thing’ this year, “Ninong Ko Si Max” pays tribute to the equally iconic member of the Filipino’s extended family – the Ninongs!
Max’s, being such a nostalgic restaurant that has nurtured family relationships for generations, has always been the first choice for milestone festivities like graduations, anniversaries - especially baptisms, a popular tradition among Filipinos who predominantly adhere to the Christian faith.
Starting this year, ‘Max’, the celebrated figure behind Max’s Restaurant, will be the official ‘ninong’ or godfather of every infant and child who will celebrate their christening reception at Max’s Restaurant.
“We want to create a unique and memorable experience for Filipinos during christening celebrations that will transcend the tightly-knit family tradition that is inherent to our culture,” enthused Bobby Simborio, Corporate Communications Officer for Max’s Group of Companies.
“An ideal godfather, Ninong Max understands how simple acts of thoughtfulness delight kids regardless of their age and background. Every year, until they reach the age of 7, Max’s inaanak’s can expect Christmas and birthday presents from their doting Ninong Max. They are also privileged to receive treats like free Max’s Corner Bakery goodies every time they visit Ninong Max’s restaurant (with a minimum purchase of PhP 200). They also get a special 15% discount on their 1st and 7th birthday celebrations at any Max’s Restaurant in the country,” said Simborio.
Max’s commitment to nurture relationships goes beyond distance as it leverages on technology to reach Filipinos abroad who are living separately from their families. Max’s Online Delivery System allows customers to place orders conveniently and send their favorite Max’s Filipino dishes to their loved ones, anywhere in the Philippines.
“Max’s is all about nurturing relationships and bridging gaps to bring Filipino families together. It is the legacy of Max’s to the generations of Filipinos today,” said Simborio.
Learn more about Ninong Max’s growing family and how you can be an official “inaanak.” Surprise your loved ones in the Philippines by sending them their favorite Max’s delectable dishes. Log on to http://www.maxschicken.com for more information or visit http://www.facebook.com/maxsrestaurant and be a member of Max’s official Facebook fan page.